For the 2022 season Audible asked us to help them establish an end-of-year gifting tradition to show their creators how much they are valued.
Since Audible is known as an audio storytelling hub, our team built a nostalgic listening experience, pairing fireside-chat feels with a modern-day twist.
There was a tremendous response from Audible's creators as they shared their onboxing experiences through their social medias.
Art Direction by Nick Stuhlfaut
717 Recipients
42 States
6 Countries
We packaged the following goodies in a custom box that featured a glowing design, offering a fresh take on Audible’s brand elements:
A retro-style Crosley Montero bluetooth speaker
One seriously cozy throw blanket with subtly chic branding
Classic treats: hot chocolate stirrers and popcorn on the cob
Social Media Response