The USS YAM by Niche Magazine is an immersive experience designed to get people to try new things. To play and get messy like they once did as a child, without worrying about what others think of them.
The surreal experience will take place in a large mobile ship, that is decked out with oddities and bizzare elements, to help adults rediscover what it means to play.
Participants will have access to a stockpile of fun accessories and outfits in this room. They will be able to wear their chosen pieces throughout the entire experience.
There will hundreds of safe materials in this room. People will be encouraged to touch and build something and then be able to take it home.
Here people can play with VR sets and hang out in virtual areas together. There will be videos games for people to try, as well as projection mapping on all the walls featuring work from various local artists.
The final room will be a two-story beer garden and small restaurant. There will be unique flavors for people to try featuring a new chef with every new location.
At the end of their experience, visitors will get to take home a USS YAM hat and button.