Mike's Hard Lemonade Loafer

A twist on the classic beer boot, the Mike’s Hard Lemonade Loafer is a limited-edition glass designed in the shape of a loafer. Only 30 loafers were produced and sent to select influencers for unboxing, sampling, and giveaways to spark buzz and engagement.

As the lead designer, I created the custom shoebox packaging that elevated the experience, transforming the loafer into a coveted collector’s item and making the unboxing as memorable as the glass itself.