Forever Friends
Experiential Design
Forever Friends is a unique relationship service that caters to those 65 and up. Members can create their own experience by attending the in-person mixers, or logging in on the website.
Forever Friends is not just for romantic relationships; anyone participating in the service can find whomever they are looking for, whether it be a partner or a friend.
The logo and branding is inspired by yellow naped amazons, since parrots live to an old age and mate for life. It's a play on the "lovebirds" trope, but directed toward an older audience.
Mailer Mockup
Clients can first learn about the service through direct mailers and through outreach to aged-care facilities.
ID Badges
At the mixers, clients will recieve a color-coded ID badge that signals what kind of relationship they're interested in and helps them connect digitally by tapping the ID badges together.
Romantic Relationsip
Any Relationship
Friendship
Landing Page
Greeting Card
Clients who are less tech-savvy can use a physical greeting card to cross the digital divide. Prepaid mailable cards allow the member to respond to the online messages through a hand written letter.
