Forever Friends is a unique relationship service that caters to those 65 and up. Members can create their own experience by attending the in-person mixers, or logging in on the website.
Forever Friends is not just for romantic relationships; anyone participating in the service can find whomever they are looking for, whether it be a partner or a friend.
The logo and branding is inspired by yellow naped amazons, since parrots live to an old age and mate for life. It's a play on the "lovebirds" trope, but directed toward an older audience.
Clients can first learn about the service through direct mailers and through outreach to aged-care facilities.
At the mixers, clients will recieve a color-coded ID badge that signals what kind of relationship they're interested in and helps them connect digitally by tapping the ID badges together.
Clients who are less tech-savvy can use a physical greeting card to cross the digital divide. Prepaid mailable cards allow the member to respond to the online messages through a hand written letter.